Apple Number One Consumer Electronics Brand In The US: NPD

Apple is the number a consumer electronics brand in the US is to second year running.

According to total published by marketplace assistant professor the NPD Group on February 13, consumer technology hardware and consumable sales reached shut to $144 billion in 2011, down half of a percent from the year before.

Apple was the resplendent light amid the tip 5 consumer electronics (CE) brands in the US, and the usually brand in the tip 5 to experience a sales enlarge is to year. Apple sales grew by 36 percent year over year whilst opponent brands HP, Samsung , Sony and Dell saw their sales total shrink.

PCs, TVs, tablets and e-readers, mobile phones, and video diversion hardware accounted for shut to 60 percent of all consumer electronics sales in 2011, with sales of tablets and e-readers more than doubling from 5.1 percent of the marketplace in 2010 to 10.7 percent ($15 billion) in 2011.

Laptops and desktops made up shut to 20 percent of the whole CE share of income for 2011 generating scarcely $28 billion in sales, however, the figure evident a reject of 3 percent from 2010.

“U.S. hardware sales expansion is apropos harder and harder to accomplish at the extended attention level,” mentioned Stephen Baker , clamp boss of attention review at NPD. “Sales outward of the tip 5 categories fell by 8 percent in 2011 as consumers shifted spending from comparison technologies to a slight operation of products.”

Apple’s burly sales of both tablets and smartphones “single-handedly saved the attention from what would have instead been, according to NPD, a degrading 6% decline,” mentioned CNN Money .

Sales were not the usually thing Apple has been excelling in recently: Apple moreover surfaced the 2012 Harris Poll for consumer compensation and brand repute in the US. The iPhone and iPad creator edged out one-time personality Google with the highest repute measure in history: 85.62. Google slipped in to second place with a high 82.82 rating.

Top 5 US Brands formed on NPD’s 2011 review (growth/decline):
Apple – 36%
Hewlett-Packard – 3%
Samsung – 6%
Sony – 21%
Dell – 17%

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